Final Assignment

Step 1 : Logical Mind Map

The First mind map - Mind map of "Creative Multimedia"

Second mind map - Mind map of "Colors"

Step 2 : Essay

COLORS IN CREATIVE MULTIMEDIA

        Color is the most universally appreciated element, appeals to children and adults instantly. Colors are always appealing to people at any age. A person might question art for many other reasons but seldom objects to the use of color, provided that it is harmonious with the character. So what is color? Color is the visual perceptual property corresponding in humans to the categories called red, green, blue and others. Color derives from the spectrum of light interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra. By defining a color space, colors can be identified numerically by their coordinates. So what does color have to do with Creative Multimedia? 

 First of all, colors are divided into primary, secondary and tertiary colors. Primary colors, namely red, blue and yellow, are sets of colors that can be combined to make a useful range of colors. For human applications, three primary colors are usually used, since human color vision is trichromatic. As for secondary colors, it is the combination of two primary colors while tertiary colors is by mixing one primary color and a secondary color, each to create a different tone and mood of color.

       Color plays a major role especially in the Creative Multimedia field. As creative multimedia is mostly based on designs and expressing ideas, colors give a boost to it. It is capable of swaying one’s thinking, change actions, and cause reactions from the viewer. It is also can be used as a medium for visual communication; a form of communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication solely relies on vision, and is primarily presented or expressed with two dimensional images includes: signs, typography, drawing, graphic design, illustration, color and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.

 Color scheme can also convey different message and also give people different feel just by looking at them. For example there are warm and cold colors, just like the name suggested, giving the viewer a warm or cold feeling respectively. Complementary color schemes have a more energetic feel. The high contrast between the colors creates a vibrant look, especially when used at full saturation. It is useful to give focus to a certain element in a design. The use of color schemes is essential in every design as it affects the one’s perception and thought towards the design. A good design is often associated with good color usage besides being simple, functional and economic.

        Any form of media associates with colors most of the time. Different color models are used for different media. One of the color model is the RGB model.  The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue.

       The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography. Another model is the CMYK model. The CMYK color model is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing, namely cyan, magenta, yellow, and key black. Though it varies by print house, press operator, press manufacturer and press run, ink is typically applied in the order of the abbreviation.

       Back to the essence of the colors in design, colors has a multitude of function depending on the design itself. Color can be used to express certain mood in an artwork. For instance, a gloomy low key colored theme or grayish for a sad mood, bright colors represents cheerfulness. It also creates a visual impact on the viewers. Colors can leave a deep impression in people even at one glance. Colors attracts attention even from far. A wise usage of color can make the design stands out and catches attention easily so that people notice it.

        In conclusion, color is a very essential element in the field of Creative Multimedia as it plays such a major role in designs. It expresses thoughts and also creates mood. Without color, the world of multimedia will be dull and not as interesting as it is in the present day.

 (800 words)

Step 3 :  Design Concept = Colors in Creative Multimedia.


Step 4 : 50 Sketches of Random Word.

Random word = Dumbbell

10 sketches done by Pook Khim Wui.

10 sketches done by Wong Wei Ting.

10 sketches done by Wong Mann Ee.

10 sketches done by Sim Wee Fong.

10 sketches done by Te Chin Yong.

Step 5 : Sketches of Ideation

by Wong Mann Ee

By Te Chin Yong.

By Pook Khim Wui

By Te Chin Yong

By Sim Wee Fong

By Wong Wei Ting

Step 6 : Final Artwork

This is what we done, our final artwork !! :

&

The presentation video :

Creative Studies Final Video from jingrong89 on Vimeo.



Group Members

Te Chin Yong 1102702257 

Pook Khim Wui  1102702172

Wong Wei Ting 1102702417

Wong Mann Ee 1102702658

Sim Wee Fong 1102701980

Exercise : Random word / Image association

Task in class :

To create "SCARY IMAGES or OBJECT" that will instill fear among people through out the ages.

Random words : Kitten

What can I think of when see this word - Kitten :
i. Scary
ii. Tails
iii. Fury
iv. Claws

Association :
i. Scary : I was scared of cats so sure I will think of scary as the first thought that I saw this random word.Since we have to create a scary image,I will try to make it as scary as possible.

ii. Tails : When think of kitten, it will be easy for most of us think of its tail that always swing here and there. I would like to make the kitten have many tails so that it look like abnormal.

iii. Fury : Kitten is covered by fur. Some people might be sensitive to it and the fury kitten make the kitten look huge.

iv. Claws : Although kitten are small but its crawl will make us injured too if been attack by them.The sharp claws will make people scare.

In practice, what might this mean ?
(Illustrate your ideas on the Scary Image or Object)

This is what I had draw ：

It was way funnier than scary with my poor drawing skills.

Lesson 7 _ Random Word / Image Association

Random word / Image association

- an idea generation method which allows students to systematically generate new ideas though fixed formula.The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

"Chances come to everyone but not everyone see it because they not have the knowledge."
"Chances only come to the people who have knowledge."
"Without knowledge we wont find the chances"

We always have our motivation,just like a donkey have a carrot to make it move.

The carrot of us maybe is money,or anythings.

...but how we get away from the carrot?

 @ When to use it

..Use it to stimulate open and divergent thinking and seek creative new ideas.

..Use it to re-ignite creative thinking when you are running out of ideas.

..Use it to get people out of a rut when their thinking is still rather conventional.

-[http://creatingminds.org/tools/random_words.htm]

@ How to use it

1. Find a random word

- Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

• Look around you. What can you see? Can you see any words? What about things? What else is happening?
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.
• Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2. Find associations

- Think about other things about which the word reminds you. Follow associations to see where they go. 
- Think openly: associations can be vague and tenuous (this is creativity, not an exam!).

- When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3. Use the associations to create new ideas

- Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

- Write the ideas either next to their associations from step 2 or on a separate page.

- If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

- As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

Example : 

How to make a person to stop smoking in 6 months time?

Random word : Traffic Light

What will you think of when you saw a traffic light?

- Colour

- Price

- Thin

- Awareness

Association : 

Colour : We can use colours to indicate dangers. The red colour indicate most danger follow by yellow colour and green colour.While the smokers see the colours he/she will think about the dangers he/she will face and slowly stop smoking.

Price : We can increase the price of amercement not the cigarette price so when they smoke in the non smoking area they will get the high price amerce.

Thin : Make the cigarette's material become thin so the smoker will become weariness to smoke.

Awareness: Create an awareness image on the cigarette skin and show that smoking will not make people become slim and yet it will make our lungs to become dark and also ugly .

Conclusion : So, people won't buy it if the colour of the cigarette's smoke is in colour and they won't be taking risk to do that .

Exercise : Analogy

Create a passage / writing that describe the concept of " Love " with this picture.

The warmest hug from you,

The hottest sexiest lips,

The extra caring from you,

That is the love of us.

Create a passage / writing that describe the concept of " Life " with this picture.

May life likened as candle ,

Light up with oxygen ,

Sway with the wind ,

Back to the initial when all gone .

Create a passage / writing that describe the concept of " Pain " with this picture.

Pain is just like an ice-cream,

It was so attractive until you really taste it.

It was so hard to guard against the direct stimulus.

Create a passage / writing that describe the concept of " Love or Life " with this picture.

Love -

Nice aromatic with bitter taste,

Two different tones given.

Once you know how to savor,

You will know the bitter-sweet.

Create a passage / writing that describe the concept of " Love or Life " with this picture.

Life -

Life is just like credit card,

You want more and more,

You enjoy while it present,

But it will soon be forgotten...

Create a passage / writing that describe the concept of " Happiness " with this picture.

Tik tok tik tok,

Happiness approach step-by-step,

Whatever good or bad happened,

It will still back to the initial,

The simplest the most happiness.

 Create a passage / writing that describe the concept of " Man or Woman " with this picture.

Mortal and pestle just like man and woman,

It would be irrelevant to each other if separate,

But when they are together,

Nice things and atmosphere created.

Exercise : How merges go wrong ??

Merge 2 animal pictures become an impossible picture. 

Choose two different animals, combine and merge their characteristic together to make an new animal that people didn't see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. 

Fish head and body with cock tail. How can a fish swim with a cock tail ??

A duck with dog body. Does it still can go into water ??

An elephant with fish body. Have you seen this before? How a elephant live in water and moving with a fish body? 

A chicken head with butterfly wings. Can it fly actually ??

Exercise : Juxtaposition

During the lecture, we have do an interesting in class exercise that can explain what is juxtaposition about. 

Step 1: Choose three pairs of number between 00 and 99.

I have choose 08 , 16 , and 25.

Step 2 :  Replace the number with the certain object which have been given as below.

 

Therefore, my three objects are :

08 => Fly & Wood

16 => Flower & Spider

25 => Lightning & Root

Exercise 1 and 2 :

- Create a sentence based on the word chosen.Then create an image for the sentences written.

i. Fly & Wood :

The butterfly fly and stop on the wood.

 ii. Flower & Spider :

Flower is not the food of spider.

iii. Lightning & Root :

The lightning strike on the root.

Exercise 3 :

- Create a new word by combining the 2 words together.

Example : Flower + Spider = Flowerspider

Then, Create an image for each new words.

i. Flywood :

ii. Flowerspider :

iii. Lightningroot :

Lesson 5 and 6_Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposition two objects or words next to each other, human brain will automatically assiociate or transfer meaning. Usually "turning" something familiar to something less familiar or vice-versa.

Definition of Juxtaposition : A placing or being placed in nearness or contiguity, or side by side,as a juxtaposition of words. The act of juxtaposing is to place two objects or words next to each other.

"When two things put side by side, your brain try to figure what is the relationship between these two? What automatically happens is that there is transference of meaning.Usually from something familiar to something less familiar."

(what is the relationship? Or the Meaning or the Similarities?)
Conflict between LEFT BRAIN and RIGHT BRAIN happens...


VISUAL PUNS
- Creating an artwork in which several visual form which look alike are connected and combined so as to bring out two or more possible meaningful. Visual puns are lower version of visual metaphor.


METAPHOR
- In a figure of speech in which two different things are linked by some similarity. Comparison that are obviously are not consider metaphor. Therefore, metaphor occur, when two different ideas are being connected in imagination and agreed to be dissimalarity at first.

SIMILES
- Using as / like

Example : Life is like cooking. It all depends on what you add and how you mix it. Sometimes you follow the recipe and at other times, you are creative. Life is like a maze in which you try to avoid the exit.

ANALOGY [two or more things agree in some respects]
- is a comparison of things that are essential dissimalarity but are shown throught the
analogy to have some simililarity.A form of logical inference or an instance of it, based on the assumption that if two things are known to be alike in some respects then they must be alike in other aspects.


Analogies :


-Logical analogies
[eg. A bird can compared to an aeroplane because both can move on air]


- Affective analogies
[eg. the Constructive worker are Hardworking as ant.]

Below are some pictures that showing juxtaposition :

Here the Church is juxtaposed beside a tall contrasting blue building

Juxtaposition allows the assessment in the overall achitecture of the city

There are three subject matters that are juxtaposed into this one frame; the clock, the modern skyscraper, and the old chapel. The juxtaposition creates a sense of time gap between the old and the modern. It's entitled "History", taken in downtown Chicago.

Bizarre juxtaposition, but it serves its purpose.